The Art of Ligaw (2019) is more than a film, it is a cultural phenomenon in the Philippines. It profoundly permeated the cultural zeitgeist which includes language, fashion, popular memes, and social interaction. It was deeply engaged with and discussed. Directed by Jourdan Sebastian and featuring Epy Quizon and KZ Tandingan, the film addresses the intricacies of modern-day courtship which struck deeply with viewers.
From Screen to Streets: The Lingering Echo of Ligaw
The Art of Ligaw was the first Filipino film to garner a collection of buzzword championships in popular discourse. The film’s namesake, the Filipino word ligaw, which translates to courtship, was used in daily vernacular. ‘Ligaw mode’ and ‘Ligaw vibes’ were popularized by young people, with ‘Ligaw mode’ used to describe people who were actively courting, and ‘Ligaw vibes’ to describe people who were hanging out with a person of the opposite sex. This casual discourse highlighted the film’s impact on the modern-day Filipino urban courtship rituals.
Fashion Forward: Dressing the Part
KZ Tandingan’s portrayal of Carisse in the film The Art of Ligaw had a significant influence on youth culture. The combination of modern and traditional styles in Carisse’s wardrobe was a substantial feedback. The collection of denim jackets and floral prints used in casual and comfortable outfits made a striking impression which led to a changed wardrobe of many young fans and a notable increase in the sale of such items in popular retail stores.
Jake, played by Epy Quizon, put together a more relaxed yet fashionable combination, sporting leather jackets, and simple t-shirts. His outfit selections stood the test of time, and inspired conversations regarding male fashion, style fraternity and one’s personal identity.
Memes and Moments: The Digital Legacy
Social media brought The Art of Ligaw to a new audience in the form of memes and viral content. Film scenes highlighting the chemistry between Jake and Carisse, were turned into relatable memes. Catchphrases like “Walang ligaw-ligaw, mine na agad!” (No more courting, just mine already!) is described as the humorous new household saying to denote impressive courtship.
The memes went beyond simple entertainment, fostering discourse around relationships, societal expectations, and the complex dynamics of modern-day courtship in the age of the internet.
Behind the Scenes: Crafting a Cultural Touchstone
The film’s accomplishments chiefly result from the commitment of the cast and crew, and in particular Epy Quizon. Known for his comedic talents, Quizon grounded one of the lead roles as Jake, providing a multi-layered portrayal of a character haunted by intricacies of his past while seeking love. KZ Tandingan is celebrated as a a singer and was recognized for her acting skills in the role of Carisse.
Director Jourdan Sebastian aptly turned the script into a story that audiences connected with. His attention to detail with regard to the authenticity of the story was evident in the filming locations. Davao was the setting, and for viewers familiar with it, the attention to detail captured the spirit of the location.
Social Commentary: More Than Just a Love Story
Yet, for all its romantic embellishments, The Art of Ligaw offers a critique of modern relationships. The film stretches the boundaries of romance to include issues of commitment and emotional baggage, exploring the intricacies of love in a world that expects instant resolution. The film posits an unfulfilled challenge of instantaneity, suggesting a sentiment of emptiness that must be confronted.
This challenge sparked consideration of meaningful relationships and the superficiality of modern social interactions, particularly around the practice of online dating and the social media ritual of courting.
Years after its release, The Art of Ligaw continues to shape Filipino pop culture. The uses of the word “ligaw” or “courtship” in daily conversations, the memes surrounding the movie, and the film’s characters having inspired fashions illustrate the film’s influence. The movie spark discussions on love, relationships, and personal growth which further demonstrates its position on the culture stage.
The Art of Ligaw is a film, but it is also a commentary on the Filipino people and their attitudes towards love and relationships in the present. Its strong narrative and characters have built and continue to shape the Filipino culture.
Watch Free Movies on MyFlixer-to.click