It is obvious that in the past ten years the consumption of movies has changed a lot. But this transformation extends far beyond the seats we sit in for viewers, the size of the screen or even the surround system used. It has brought us to a point whereby we have completely altered our criteria for deciding on the films that are worth viewing at the theaters and those that we can wait for the streaming service to release.
A Second Chance Box Office for the Middle-Earther’s Hit
What’s more interesting is that many movies that do not excel at the box office tend to do well and garner audience on popular streaming platforms. Some of the examples are then The Suicide Squad Mortal Kombat and The Last Duel which only gained revenue and was successful after the release on the OTT Platforms.
‘The Marvels’ Loving Redemption since Release
One such movie is Marvel’s *The Marvels’ directed by Nia DaCosta and stars actors like Brie Larson, Iman Vellani and Teyonah Parris. The production cost was around $270M which did not translate into revenue when the final gross was $206M , forcing Marvel’s other targets to contemplate that amount.
But now the film being available on Disney+ brought the movie back to life. According to some sources Flix Patrol The siblings recently became available on the platform and was the most watched film around the world even surpassing Veiana and Elemental flicks among fans and other classic films such as Frozen and Encanto. This is a very unanticipated achievement that goes on to showcase how movies even with great success in theatrical releases can be successful on OTT platforms.
The Evolution of Watching Movies at Home
What is also indicated by this tendency is the fact that an increasing number of people prefer watching films at home, particularly those movies which are not well received rather than taking the risk of going to a theater. There are people who find it easier and more cost effective to pay for a monthly subscription to a streaming site than to buy a theater ticket.
Be it the social aspect of FOMO where people want to be talking about movies every one is watching or the option of streaming easily available at home, there is a change in the way cinema is being perceived and consumed thanks to Disney+.